Analysis & Feasibility
We size the opportunity before you spend a riyal on it: market, demand, competition, and technical and financial viability.
- Economic feasibility study
- Market and competitor research
- Investment opportunity assessment
Riyadh · Kingdom of Saudi Arabia
We map the path from idea to a profitable decision
Bankable feasibility studies
We analyse the market, the numbers and the operations, then hand you clear options with their risks and returns — so you decide knowing exactly where you are heading.
Complimentary first session · NDA signed before any data is shared
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Sectors served
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Integrated service tracks
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Average standard study delivery
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Contractual data confidentiality
Who we are
Analysis first, recommendation second
Massar Business & Planning is a Saudi advisory house specialised in business analysis and consulting, based in Riyadh. We do not start from a template or a pre-formed recommendation. We start from one question: what decision do you need to make, and what data makes it the right one?
We work with founders, small and medium enterprises, established companies and investment groups. Our deliverables follow recognised methodologies and align with the requirements of Saudi funding bodies, local regulations and the direction of Saudi Vision 2030.
- An open financial model you own — not a locked file
- Deliverables ready for banks and funding entities
- A cross-disciplinary team: finance, marketing, operations, governance
Service tracks
Four tracks covering the full decision cycle
From understanding the market to building the numbers, from shaping strategy to tightening operations and governance.
Strategy & Planning
We turn ambition into a defined destination with indicators, phases and owners — not slogans on a wall.
- Business plan and business model
- Strategic planning and KPIs
- Growth and expansion plans
Finance & Modelling
We build the numbers a bank and an investor can read: cash flows, returns, risks and alternative scenarios.
- Financial modelling and forecasting
- Funding readiness and investor file
- Pricing and cost optimisation
Operations & Governance
We put the house in order: a clear structure, known authorities, written procedures and data you can read in real time.
- Structuring and restructuring
- Governance, policies and bylaws
- Process engineering and dashboards
Our method
The Path — five stations, none skipped
A fixed working method that ensures every recommendation is backed by analysis, every analysis by data, and every plan by an owner, a date and a measurable indicator.
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01
Diagnose
A discovery session with the decision maker to define the real question, gather available data, and agree the scope of work and success criteria.
Scope and success criteria document
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02
Analyse
Market research, data processing, benchmarking, and building the financial model while testing its assumptions.
Analytical base with documented assumptions
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03
Design
Framing the viable options with their scenarios, risks and returns, then nominating the recommended option with its justification.
Options, scenarios and recommendation
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04
Enable
Converting the recommendation into an execution plan: initiatives, owners, timeline, resources and ready-to-use working tools.
Execution plan with owners and dates
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05
Measure
Installing measurement indicators and the review cycle, and staying with you through the first weeks to correct course before deviations grow.
Indicators, review cycle and follow-up
Sectors
Experience across the Saudi market
Retail & TradeFood & BeverageIndustry & ManufacturingReal Estate & DevelopmentHealthcareEducation & TrainingLogistics & TransportTechnology & Digital PlatformsTourism & HospitalityContracting & ConstructionProfessional ServicesEnergy & SustainabilityAgriculture & AgrifoodSports & EntertainmentRetail & TradeFood & BeverageIndustry & ManufacturingReal Estate & DevelopmentHealthcareEducation & TrainingLogistics & TransportTechnology & Digital PlatformsTourism & HospitalityContracting & ConstructionProfessional ServicesEnergy & SustainabilityAgriculture & AgrifoodSports & Entertainment
Why Massar
What makes the deliverable different
Diagnosis before recommendation
We never start from a ready-made solution. We understand your situation first, then decide which tool fits — often simpler and cheaper than you expect.
A financial model you own
We hand over the model open, with its formulas and assumptions — not a locked file that forces you back to us for every change.
Deliverables in the funders' language
We build the file in the structure Saudi funding entities require and review its completeness before submission.
A cross-disciplinary team
Finance, marketing, operations and governance around one table — so you never receive a recommendation that is financially sound and operationally impossible.
Contractual confidentiality
An NDA before any data is received, restricted internal access, and destruction or return of data on request.
Support after delivery
Thirty days of clarification support after delivery, and indicator reviews in the higher packages.
Packages
Clear scopes and published prices
Choose a ready package, or build your own with exactly the services you need — starting from SAR 5,000.
Launch
For founders and early-stage ventures
5,000SAR
Validate your idea before you spend on it.
DetailsGrowth
For small and medium enterprises
12,000SAR
A complete file ready for a funding entity.
DetailsEnablement
For established companies and expansion projects
30,000SAR
From analysis to disciplined operations.
DetailsCorporate Partnership
For groups and large-scale projects
60,000SAR
An embedded advisor through decision and execution.
DetailsCommon questions
Frequently asked questions
Are your feasibility studies accepted by funding entities?
We build studies in the structure required by Saudi funding bodies (Social Development Bank, Saudi Industrial Development Fund, Monsha'at and commercial banks): documented market analysis, technical and operational study, projected financial statements, break-even, payback period and sensitivity analysis. Approval is the funder's own decision, but we guarantee the technical completeness of the file and accompany you through any clarification round.
How long does a study usually take?
A standard study based on available market data is delivered in 7–15 business days. In-depth studies requiring field visits, surveys or supply chain analysis can take 25–40 business days. The exact timeline is fixed in the written proposal before contracting.
Do you work with startups or only large companies?
Both. The Launch package is designed for a founder who wants to validate an idea before spending, while the Corporate Partnership package is built for groups that need restructuring, governance and multi-scenario modelling.
How is our data kept confidential?
We sign a non-disclosure agreement before receiving any data. Data is stored in a restricted workspace, never used outside the project scope, and destroyed or returned to you on request after delivery.
Are the listed prices final?
Listed prices are the starting point of each package and cover the scope described in it. Any scope extension (additional sector, multiple branches, field research) is quoted separately and approved by you in writing before execution. All prices exclude 15% VAT.
What do I receive at the end of the project?
A full PDF report, an open Excel financial model with a usage guide, a presentation ready for investors or the board, and a working session to present and discuss the findings with your team.
Massar
Start with a decision built on analysis
Send us your project idea or the challenge your organisation faces. We reply within one business day with a scoped diagnostic plan — timeline and cost included.