Massar Business & PlanningBusiness Analysis & Consulting
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Our services

Twelve services, four tracks, one outcome: a clearer decision

Every service has a published scope, defined deliverables and an estimated timeline. We do not sell you hours — we hand you an output you can use.

Analysis & Feasibility

We size the opportunity before you spend a riyal on it: market, demand, competition, and technical and financial viability.

Economic feasibility study

A complete study answering one question clearly: does this project deserve the capital and the time? We cover the commercial, technical and financial dimensions and end with an explicit recommendation backed by auditable numbers.

  • Demand analysis, market sizing and customer segments
  • Technical study: location, equipment, capacity, workforce
  • Capital and operating costs broken down by line item
  • Projected financial statements, break-even and payback period
  • Sensitivity analysis and risk scenarios
  • Output structured to funding entity templates
Deliverables
Full feasibility report + open financial model + executive summary
Timeline
10 — 20 business days
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Market and competitor research

Who buys, why and at what price? We map the real market: size, growth, segments, and competitors with their pricing, offering and exploitable weaknesses.

  • Market sizing (TAM / SAM / SOM)
  • Customer segmentation and purchase drivers
  • Competitor matrix: pricing, offering, channels, share
  • Gap analysis and positioning opportunities
  • Field surveys and interviews where required
Deliverables
Market report + competitive matrix + positioning recommendations
Timeline
7 — 15 business days
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Investment opportunity assessment

You have more than one option and one budget. We screen and compare opportunities on a single basis so capital flows to the highest risk-adjusted return.

  • A unified screening framework across opportunities
  • Risk-adjusted return comparison
  • Opportunity cost analysis
  • Invest / defer / exit recommendation with rationale
Deliverables
Assessment matrix + investment recommendation report
Timeline
7 — 14 business days
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Strategy & Planning

We turn ambition into a defined destination with indicators, phases and owners — not slogans on a wall.

Business plan and business model

The document your funder, your future partner and your executing team will read. We design the business model, then translate it into interlocking operating, marketing and financial plans.

  • Business model design and revenue streams
  • Marketing plan, channels and pricing
  • Operating plan and required resources
  • Financial plan and funding plan
  • Execution roadmap with phases and indicators
Deliverables
Complete business plan + presentation
Timeline
12 — 25 business days
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Strategic planning and KPIs

A strategy without indicators is just intent. We define objectives and link them to measures, targets, owners and a review cycle — through a balanced scorecard or an OKR framework.

  • Current state analysis (SWOT / PESTEL)
  • Strategic direction and objectives
  • Balanced scorecard or objectives and key results (OKR)
  • KPIs with targets and data sources
  • Quarterly review cycle and escalation model
Deliverables
Strategy document + KPI tree + initiative plan
Timeline
20 — 35 business days
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Growth and expansion plans

A new branch, a new product or a new city? We assess your internal readiness and the attractiveness of the target market, then design an expansion scenario with sequence, cost and calculated risk.

  • Organisational readiness assessment
  • Target market and site selection
  • Unit economics model for the branch or product
  • Phased expansion plan with decision gates
Deliverables
Expansion plan + unit economics model
Timeline
15 — 30 business days
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Finance & Modelling

We build the numbers a bank and an investor can read: cash flows, returns, risks and alternative scenarios.

Financial modelling and forecasting

A dynamic model where changing an assumption changes the outcome in front of you. Three linked statements, sensitivity analysis, and optimistic, base and conservative scenarios.

  • Linked income statement, balance sheet and cash flow
  • Capital and operating costs with a depreciation schedule
  • NPV, IRR and payback period
  • Sensitivity analysis and break-even
  • At least three scenarios
  • Open model with visible formulas and a usage guide
Deliverables
Excel financial model + analytical report + usage guide
Timeline
7 — 18 business days
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Funding readiness and investor file

A good idea gets rejected when its file is incomplete. We prepare a complete funding package and review it through the funder's eyes before the funder sees it.

  • Completeness review against the target funder's requirements
  • Investor presentation and teaser
  • An organised data room for documentation
  • Prepared responses to anticipated questions
  • Support during pitch and clarification sessions
Deliverables
Complete funding package + investor deck
Timeline
10 — 20 business days
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Pricing and cost optimisation

Margin is made twice: once in the price and once in the cost. We review pricing against value and competition, and hunt hidden costs without touching quality.

  • Fixed and variable cost structure analysis
  • Value-based, competitive and cost-plus pricing
  • Product and customer profitability analysis
  • Cost reduction opportunities ranked by impact and effort
Deliverables
Pricing strategy + cost optimisation roadmap
Timeline
10 — 20 business days
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Operations & Governance

We put the house in order: a clear structure, known authorities, written procedures and data you can read in real time.

Structuring and organisational restructuring

When roles overlap, accountability disappears. We rebuild the structure around processes rather than people, and write job descriptions that tell every employee exactly what they are measured on.

  • Current structure analysis and role gaps
  • Process-based organisational design
  • Job description and responsibility cards
  • Responsibility assignment matrix (RACI)
  • Transition and change management plan
Deliverables
Organisational chart + job descriptions + transition plan
Timeline
20 — 40 business days
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Governance, policies and bylaws

Governance is not corporate luxury — it is capital protection. We build a framework defining who decides, up to what limit and under whose oversight, aligned with Saudi regulations.

  • Governance framework, board and committee charters
  • Delegation of authority matrix (DOA)
  • Internal policies and organisational manuals
  • Risk management and compliance framework
  • Separating ownership from management in family businesses
Deliverables
Governance framework + policy and bylaw pack
Timeline
25 — 45 business days
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Process engineering and dashboards

We map the process as it is, then as it should be, automate what can be automated, and finish with a dashboard that shows the truth in real time instead of a late monthly report.

  • Current process mapping and bottleneck detection
  • Process redesign and standard operating procedures
  • Automation of repetitive tasks
  • Executive dashboard design
  • Data source definition and refresh cycle
Deliverables
Procedure manuals + interactive dashboard
Timeline
20 — 40 business days
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How we work

From the first call to delivery

  1. 01

    Diagnose

    A discovery session with the decision maker to define the real question, gather available data, and agree the scope of work and success criteria.

    Scope and success criteria document

  2. 02

    Analyse

    Market research, data processing, benchmarking, and building the financial model while testing its assumptions.

    Analytical base with documented assumptions

  3. 03

    Design

    Framing the viable options with their scenarios, risks and returns, then nominating the recommended option with its justification.

    Options, scenarios and recommendation

  4. 04

    Enable

    Converting the recommendation into an execution plan: initiatives, owners, timeline, resources and ready-to-use working tools.

    Execution plan with owners and dates

  5. 05

    Measure

    Installing measurement indicators and the review cycle, and staying with you through the first weeks to correct course before deviations grow.

    Indicators, review cycle and follow-up

Deliverables

What you receive in every engagement

  • A detailed PDF report with an executive summary for the decision maker
  • An open Excel financial model with formulas, assumptions and a usage guide
  • A presentation ready for investors or the board
  • A working session to present and discuss the findings with your team
  • An execution plan with an owner, a duration and an indicator per item
  • Thirty days of post-delivery clarification support

Massar

Start with a decision built on analysis

Send us your project idea or the challenge your organisation faces. We reply within one business day with a scoped diagnostic plan — timeline and cost included.

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