Independence
We have no stake in a particular outcome. If the numbers say “do not start”, we say it plainly and explain the alternatives.
About us
An advisory house that measures before it recommends
We believe most business losses come not from a lack of enthusiasm but from a lack of analysis. Massar exists to make the distance between an idea and a decision a studied one — not a leap in the dark.
Our story
It started with a recurring question
We kept seeing the same scene: someone with an excellent idea starts executing with enthusiasm, then discovers months later that the market is smaller than assumed, that the cost structure eats the margin, or that the team is operating without documented procedures. The problem was never the idea — it was the absence of analysis before financial commitment.
Massar Business & Planning was founded in Riyadh to be the party that tells you the number as it is: this is the opportunity, this is its cost, these are its risks, and this is what we recommend and why. Our deliverables are not decorative reports; they are decision tools used in board meetings, funding files and operating plans.
Today we operate through four integrated tracks — Analysis & Feasibility, Strategy & Planning, Finance & Modelling, and Operations & Governance — serving multiple sectors of the Saudi market with a team that combines financial, commercial and operational expertise.
Our values
Six rules we do not compromise on
Precision
Every figure in our reports has a source and a stated assumption. No estimates of unknown origin and no ratios copied without context.
Clarity
We write in the language of the decision maker, not of the discipline. The executive summary is enough to decide; the detail is there for those who want to go deeper.
Confidentiality
An NDA before any data, restricted access within the team, and destruction or return of data on request.
Impact
We do not measure success by pages delivered, but by the decision that was taken and the result that followed.
Partnership
We do not disappear after delivery. We stay through the first execution phase until the indicators settle on the right track.
Why Massar
The difference is in the details you do not see in the proposal
Diagnosis before recommendation
We never start from a ready-made solution. We understand your situation first, then decide which tool fits — often simpler and cheaper than you expect.
A financial model you own
We hand over the model open, with its formulas and assumptions — not a locked file that forces you back to us for every change.
Deliverables in the funders' language
We build the file in the structure Saudi funding entities require and review its completeness before submission.
A cross-disciplinary team
Finance, marketing, operations and governance around one table — so you never receive a recommendation that is financially sound and operationally impossible.
Contractual confidentiality
An NDA before any data is received, restricted internal access, and destruction or return of data on request.
Support after delivery
Thirty days of clarification support after delivery, and indicator reviews in the higher packages.
Working method
The Path — five stations
The same method applies to a five-thousand-riyal project and a hundred-thousand-riyal one. The depth changes; the sequence does not.
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01
Diagnose
A discovery session with the decision maker to define the real question, gather available data, and agree the scope of work and success criteria.
Scope and success criteria document
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02
Analyse
Market research, data processing, benchmarking, and building the financial model while testing its assumptions.
Analytical base with documented assumptions
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03
Design
Framing the viable options with their scenarios, risks and returns, then nominating the recommended option with its justification.
Options, scenarios and recommendation
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04
Enable
Converting the recommendation into an execution plan: initiatives, owners, timeline, resources and ready-to-use working tools.
Execution plan with owners and dates
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05
Measure
Installing measurement indicators and the review cycle, and staying with you through the first weeks to correct course before deviations grow.
Indicators, review cycle and follow-up
Standards
What our numbers are built on
International feasibility methodology
Technical and financial studies follow internationally recognised structure (UNIDO methodology and equivalents): market study, then technical, then financial, then sensitivity analysis.
Recognised accounting basis
Projected financial statements are built in line with IFRS as adopted in the Kingdom, so they remain comparable and auditable.
Funding entity requirements
We follow the structure and templates required by Saudi funding bodies, and review file completeness before submission.
Saudi regulations and Vision 2030
We account for Ministry of Commerce requirements, ZATCA obligations, Saudisation ratios and Vision 2030 targets in every plan we build.
Personal data protection
We comply with the Kingdom's Personal Data Protection Law in collecting, processing, storing and destroying your data.
Auditability
The financial model is delivered open, with its formulas and assumptions visible, so your auditor or funder can review it cell by cell.
Sectors
Experience across the Saudi market
Retail & TradeFood & BeverageIndustry & ManufacturingReal Estate & DevelopmentHealthcareEducation & TrainingLogistics & TransportTechnology & Digital PlatformsTourism & HospitalityContracting & ConstructionProfessional ServicesEnergy & SustainabilityAgriculture & AgrifoodSports & EntertainmentRetail & TradeFood & BeverageIndustry & ManufacturingReal Estate & DevelopmentHealthcareEducation & TrainingLogistics & TransportTechnology & Digital PlatformsTourism & HospitalityContracting & ConstructionProfessional ServicesEnergy & SustainabilityAgriculture & AgrifoodSports & Entertainment
Massar
Start with a decision built on analysis
Send us your project idea or the challenge your organisation faces. We reply within one business day with a scoped diagnostic plan — timeline and cost included.